Ongoing Ecommerce Management
If your ecommerce business needs direction, growth, and consistent optimisation, but not a full-time hire, fractional ecommerce management offers a smarter solution. I work with brands on a retained basis, providing hands-on support across strategy, performance, and day-to-day execution.
Benefits Of Fractional Ecommerce Management
Hiring a full-time ecommerce manager comes with significant cost and risk. With a fractional approach, you get:
Broader Skillset Than A Typical Hire
I'm well versed in all facets of ecommerce management and digital marketing across all channels
No recruitment or long-term commitment
Avoid common recruitment headaches and the man-management of hiring an in-house role
Senior-level experience from day one
15 years experience of leading, optimising and scaling online stores
What I Can Help With To Grow Your Online Store
Because of my in-depth knowledge working across channels in the past, I am very comfortable managing most aspects of ecommerce including:
- Site & UX Optimisation: Improving user journeys, navigation, product pages, and overall conversion rate.
- SEO & Organic Growth: Implementing best practices, fixing technical issues, and building long-term visibility.
- Email Marketing (Klaviyo): Campaign planning, flow optimisation, segmentation, and revenue growth through email.
- Affiliate & Partnership Strategy Setting up and scaling affiliate channels to drive incremental revenue.
- Data & Performance Analysis Using GA4 and platform data to identify opportunities and guide decisions.
- Merchandising & On-Site Search Improving product discovery through collections, cross-selling, boosts, and synonyms.
- Visual & Brand Consistency Ongoing site updates, banners, and creative direction to keep the site looking sharp.
Other services
Ecommerce Consultancy
I'll analyse your online site and give you the playbook to turn your online store into a revenue generating commodity.
Ecommerce SEO
Stop paying for spammy tactics that don't work. I conduct SEO work across on-page, off-page and technical avenues.
Shopify Site Builds
Professional grade Shopify sites built from brief to launch,. without the agency price tag. I can also build on other platforms but Shopify is my main offering where my experience lies.
SEO
Ecommerce SEO services designed to improve your visibility in search, attract high-intent traffic and increase organic revenue through technical optimisation, keyword strategy and content planning.
Google Analytics & CRO
Using Google Analytics to review your site performance, we can look at how close you are to achieving your goals and add some conversion rate optimisation tips.
Let’s improve your ecommerce performance without the overhead of a full-time hire.
Call Me
Frequently Asked Fractional Ecommerce Management Questions
Employing someone to manage your online store is a very considered process, and maybe you have some questions or concerns that I can alleviate here:
What is a fractional ecommerce manager?
A fractional ecommerce manager provides ongoing ecommerce support for a set number of hours each month, without the cost of hiring a full-time employee. This allows businesses to access senior-level ecommerce expertise on a flexible basis.
How is fractional ecommerce management different from using an agency?
Most agencies focus on a single area such as SEO, paid ads, or web development. Fractional ecommerce management takes a broader approach, looking at the overall performance of your store across areas like UX, SEO, email marketing, merchandising, and conversion optimisation.
What platforms do you work with?
I primarily work with Shopify, but also have experience with Magento and WordPress/WooCommerce. I can support businesses across a range of ecommerce setups depending on your requirements.
What types of business do you work with?
I typically work with ecommerce brands looking to improve online performance, increase revenue, and optimise their customer experience. This can range from smaller growing stores to established brands needing ongoing ecommerce support.
What kind of tasks can you help with?
Support can include:
- Ecommerce strategy
- SEO improvements
- Shopify optimisation
- UX and conversion rate improvements
- Email marketing and Klaviyo flows
- Affiliate marketing
- Site merchandising
- Search and navigation improvements
Data analysis and - reporting
- Content updates and visual upkeep
Do I need to commit to a long-term contract?
No. Fractional ecommerce management is designed to be flexible. We can agree a monthly number of hours and adjust support based on your business needs.
Can you work alongside our existing team?
Yes. I can work independently or alongside your internal team, developers, designers, or marketing agencies to help improve overall ecommerce performance.
Mark has came on-board and totally revamped our online experience. He has implemented front-end design changes, added new functionality and always keen to add value. More importantly our revenue has massively increased.
Andrew Burson
Director, Ragazzi Clothing
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Sue Harvey
Client of agency