DIAGNOSING & OPTIMISING YOUR WEBSITE FOR GROWTH
Ecommerce Consultancy Services for UK Online Stores
As an ecommerce consultant, I help online stores identify what’s holding them back and implement strategies to increase traffic, improve conversion rates and scale revenue.
My ecommerce consultancy services are designed for businesses generating between £100,000 and £10,000,000+, as well as startups that want to build strong foundations from the outset.
Whether you’re using Shopify, Magento or WooCommerce, I provide clear, actionable direction based on your current performance, market position and growth goals.
In some cases, small changes can unlock significant gains. In others, a more structured strategy is needed. Either way, the focus is always on making the improvements that will have the biggest impact on your business.
Customised Ecommerce Services To Fit Your Needs
I will customise your ecommerce management plan to ensure it works for you. Not everyone needs the same level of service and it only makes sense to give you the options that you need.
- Site audit
- SEO strategy
- CMS platform advice
- Competitor analysis
- Digital marketing
- On page optimisation
- Conversion rate optimisation
- Bounce rate / exit page analysis
- Custom reports
- On-site search optimisation
- On-site filtering improvements
- Feed optimisations
Identify & Fix Your Online Pain Points
Common Ecommerce Challenges I Can Solve
Let me take away the stress that your website is causing you. I’ve seen it all before and always been able to come up with recommendations to improve every area:
- Low conversion rates despite strong traffic
- High bounce / exit rates across key pages
- Poor organic visibility and lack of SEO strategy
- Over reliance on paid ads with low ROI
- Ineffective email marketing and low repeat purchase rates
- Technical limitations affecting performance
- Unsure how to harness AI to increase productivity
hear from the experts - Proven results
Ecommerce Testimonials
"Over the 13 years at Aphrodite, you have developed your skill set and led the team. The Aphrodite website has grown considerably under your leadership.... You leave Aphrodite with your head held high."
Duncan Mckenzie
Aphrodite Director
"...you did a stellar job over the many years... There are a lot of businesses that would really benefit from your skillset and experience, looking forward to seeing the future for your consultancy... "
Nic Yates
Agency Associate Director
“After many years working together, you’re one of the most knowledgeable client contacts I’ve known”
Jess Gregory
Agency Senior Paid Performance Manager
tailored solutions for your online store
What Working With An Ecommerce Consultant Should Look Like
With over 15 years in ecommerce, I bring an external, unbiased perspective to your business, identifying what’s working, what isn’t, and where the biggest opportunities lie.
Most ecommerce businesses don’t have a single major issue holding them back. Instead, it’s a series of smaller inefficiencies across SEO, conversion rate, marketing and user experience that limit growth. Store owners and ecommerce managers often miss these.
My role is to identify those gaps, prioritise what matters most, and focus on the changes that will have the biggest impact on your revenue and performance.
A focused, practical approach should be offered allowing you to come away with clear priorities, practical recommendations and a roadmap you can implement. Measurable improvement, not just ideas.
How We Can Work Together
Initial Conversation
A quick discussion to understand your business, your current challenges and what you’re trying to achieve.
Audit & Analysis
A detailed review of your ecommerce performance across traffic, conversion rates, marketing channels and platform setup.
Strategy & action plan
Clear, prioritised recommendations focused on the areas that will deliver the biggest impact.
Implementation & Optimisation
Support with executing the strategy, monitoring performance and refining over time.
Ensure You're Getting the Right Advice
What To Expect From A Good Ecommerce Consultant
A good ecommerce consultant should be interested in listening and finding out about your business.
They need to know about your aspirations, your struggles, your available resources. Are you struggling with needing to grow your SEO, work with strategic affiliates, automating your email campaigns? Without this understanding, the advice offered may not be appropriate. For example, if you don’t have the skills to optimise 100 images manually, a plugin might be a better solution than a time consuming manual process.
Managing expectations early on in the relationship is crucial. Understanding the budget helps to shape the project roadmap. For instance, it may be more strategic to maximise your potential on Shopify Plus before transitioning to Magento Enterprise, given the much higher operating costs.
Understand Your Goals
- What are your revenue targets?
- Want to rank higher for related keywords?
- Want to increase the revenue generated from social?
- Do you want to sell internationally?
- Looking to maximise margin?
Assess Your Setup
- What CMS / platform is the site built on?
- What is the server capability?
- How many staff and what is their involvement with the site?
- How is your supply / dispatch handled
- Do you have GA4 set up?
Identify Strengths / Weaknesses
- Website platform analysis
- Digital marketing analysis
- On-site search performance
- SEO performance
- Product variation / unique selling points etc
Identify New Opportunities
- Merchandising
- Cross sells
- Third party selling platforms
- Ads
- Loyalty schemes
Other services
Fractional Ecommerce Management
Not ready to pay for a full-time ecommerce manager? Or maybe you're underwhelmed with your current performance? I offer flexible options for ongoing management of your online store.
Ecommerce SEO
Ecommerce SEO services designed to improve your visibility in search, attract high-intent traffic and increase organic revenue through technical optimisation, keyword strategy and content planning.
Shopify Site Builds
Professional grade Shopify sites built from brief to launch,. without the agency price tag. I can also build on other platforms but Shopify is my main offering where my experience lies.
Product Feed Creation
Need a product feed for Google Shopping or another ecommerce platform? I can create professional csv / xml feeds following the specified taxonomy
Google Analytics & CRO
Using Google Analytics to review your site performance, we can look at how close you are to achieving your goals and add some conversion rate optimisation tips.
Frequently Asked Ecommerce Consultancy Questions
Before investing in a venture with an ecommerce consultancy, maybe you have some questions that I can alleviate here:
What is the typical process for working with an ecommerce consultant
We start with an initial consultation to understand your needs, followed by a detailed site audit. Then, we develop a customised action plan and begin implementing the strategies while monitoring progress.
How long does it take to see results
While results can vary, many clients see significant improvements in traffic and sales within 3 to 6 months.
Do you offer ongoing support?
Yes, I offer ongoing consultancy and support packages to ensure your ecommerce business continues to grow.
What does an ecommerce consultant do?
An ecommerce consultant helps identify what’s limiting your online store’s performance and provides a clear strategy to improve it.
This typically includes analysing your traffic sources, conversion rates, SEO performance, paid marketing, email strategy and overall customer journey. From there, the focus is on prioritising the changes that will have the biggest impact on revenue.
Unlike an agency, you’re working directly with someone who understands both the strategy and how to implement it.
How is ecommerce consultancy different from an agency?
The main difference is experience and focus.
With an ecommerce consultant, you work directly with someone who has hands-on experience across multiple areas of ecommerce, rather than being managed through an account structure.
Agencies can be useful for execution at scale, but consultancy is often more effective when you need:
clear strategic direction
an unbiased review of performance
someone to identify what actually matters
Many businesses use ecommerce consultancy alongside agencies to ensure their strategy is sound and budgets are being spent effectively.
How quickly can I see results?
This depends on the type of work involved.
Some changes, such as conversion rate improvements or fixing tracking issues, can have an immediate impact. Others, like SEO and content strategy, typically take longer to build momentum.
In most cases, you should expect to see measurable improvements within the first few months, with more significant growth over time as changes are implemented and refined.
How much does it cost?
Ecommerce consultancy costs vary depending on the level of support required.
Some businesses need a one-off session to review their site and identify opportunities, while others require ongoing support through fractional ecommerce management.
The focus is always on delivering value, identifying improvements that will generate a return that outweighs the cost of the consultancy.
Do you work with specific ecommerce platforms?
Yes, I work across Shopify, Magento and WordPress/WooCommerce.
The principles of ecommerce growth are the same regardless of platform, but understanding how each system works allows for more effective implementation and better long-term results.
Can AI replace an ecommerce consultant?
AI tools can support areas like content creation, data analysis and campaign management, but they don’t replace strategy.
Ecommerce growth comes from understanding what to prioritise, how different channels work together, and making decisions based on experience, not just data.
AI is useful when used correctly, but without a clear strategy behind it, it often leads to wasted time and inconsistent results.