Ecommerce Consultant For UK Online Stores
Ecommerce consultancy focused on growth, not guesswork
As an ecommerce consultant, I work with mostly UK-based online stores to identify what’s holding them back and implement strategies that actually drive growth.
That might mean improving your SEO to drive more qualified traffic, refining your paid marketing to reduce wasted spend, or optimising your website to convert more of the visitors you already have.
From one-off ecommerce consultancy sessions to ongoing fractional ecommerce management, I provide senior-level expertise across every stage of your online growth.
Ecommerce Consultancy
Need clarity on what to prioritise? My ecommerce consultancy sessions are designed to give you a clear, actionable plan to grow your online store.
We’ll focus on SEO, traffic acquisition, conversion rate optimisation and overall ecommerce strategy.
Fractional Ecommerce Management
If you need ongoing support, I act as your ecommerce manager without the full-time cost.
I handle strategy and execution across SEO, Google Ads, email marketing and on-site optimisation to drive consistent growth.
Shopify Site Builds
I build conversion-focused Shopify stores that are fast, user-friendly and optimised from day one. Ideal for startups or businesses looking to relaunch with a stronger ecommerce foundation.
Since teaming up with Mark, he has totally revamped our online journey. Our 12 month revenue has dramatically increased." — Oliver Davies, Director, Ragazzi
Former Head of Ecommerce. Now working with ambitious online stores.
I spent 13 years at Aphrodite Clothing, growing their ecommerce operation from under £1m to multi-million pound revenue and building a team of 30 across digital marketing, content and ecommerce operations.
When the business was acquired by Frasers Group, I moved into freelance consultancy to help other online retailers achieve the same level of growth.
Today, I work with startups, scale-ups and established ecommerce brands across the UK, providing ecommerce consultancy and hands-on support across SEO, paid media, email marketing and conversion optimisation.
100% Customer satisfaction
Exclusive partnerships
A straightforward ecommerce growth process
Discovery Call
We talk through your business, your challenges, and where the real growth opportunities are. No charge, no obligation.
Growth Audit
I dig into your data, your analytics, ads, email, SEO, and identify exactly what's holding you back and what to prioritise.
Strategy & Execution
Whether you need a plan to hand to your team or someone to implement it directly, I get to work immediately.
Ongoing Growth
Ecommerce doesn't stand still. I monitor, test, and continuously optimise so your results compound over time.
Why your ecommerce store isn't growing
You might be:
- Getting traffic but struggling to convert it into sales
- Investing in ads without seeing a return
- Not ranking for the keywords your customers are searching for
- Losing customers due to poor user experience or unclear messaging
Years Experience
Revenue y/y growth for 1 retained client
Platforms specialising in
What I've delivered for real businesses
I've achieved real growth and given new brands a platform to propel themselves. Highlights include 182% year on year growth; improved conversion rates through UX and CRO improvements; scaled SEO and email marketing into key revenue drivers.
"Over the 13 years at Aphrodite, you have developed your skill set and led the team. The Aphrodite website has grown considerably under your leadership.... You leave Aphrodite with your head held high."
Duncan Mckenzie
Director, Aphrodite Clothing Ltd (bought by Frasers Group)
"...you did a stellar job over the many years...There are a lot of businesses that would really benefit from your skillset and experience, looking forward to seeing the future for your consultancy..."
Nic Yates
Agency Associate Director, Silverbean
"After many years working together, you're one of the most knowledgeable client contacts I've known"
Jessica Gregory
Agency Senior Paid Performance Manager, Ortus
Frequently Asked Ecommerce Consultancy Questions
Before investing in a venture with an ecommerce consultancy, maybe you have some questions that I can alleviate here:
Why is my ecommerce website not getting traffic?
If your site isn’t attracting visitors, it’s usually down to SEO, keyword targeting or lack of visibility across marketing channels. I identify where the gaps are and build a strategy to increase relevant traffic.
Why is my website getting traffic but no sales?
This is typically a conversion issue. It could be your product pages, site usability, trust signals or pricing strategy. I analyse user behaviour and optimise your site to improve conversion rates.
Do I need an ecommerce consultant or an agency?
An ecommerce consultant gives you senior-level expertise without the overhead of an agency. You get direct access to someone who understands strategy and execution across SEO, paid marketing, email and ecommerce platforms.
Ecommerce insights and strategies
I regularly write about ecommerce SEO, Shopify optimisation, and strategies to help online stores grow traffic and revenue.
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