In November 2024, I launched a website for a new premium menswear brand to the market – Hidden Hideout.

The owners, highly successful in their respective industries, wanted a polished website to match their new premium streetwear label that was in the process of being sampled and made.

With a tight design, test and build phase, due to getting the physical product and shooting it for the site, it was a challenging but really enjoyable project.

Shopify was chosen as the platform of choice for the site build, knowing the it was an easy route to market for the guys and offered everything they needed for the moment and will future proof them for numerous years to come.

I promised that I’d built the site with as few apps as I possibly could, which minimises, cost and interference with the theme moving forward. I ended up using 1 paid app in the entire build process.

Within this build I have:

• Built the site with no third party involvement
• Customised theme layout with hand-coded elements
• Originally built a holding page on the Dawn theme and customised its appearance to make it similar to the intended go-live theme
• Built products
• Created additional metafields to support dynamic content
• SEO
• Photo edited
• Customised robots.txt
• Created email flows
• DMARC registration for email addresses
• Integrated GA4
• Integrated GSC and submitted sitemap
• Created shipping rules
• Integrated with a shipping provider