HIDDEN HIDEOUT
SHOPIFY DESIGN& Build!
The experienced fashion team wanted a professional website to showcase and from which to sell their first season collection.
CLIENT: HIDDEN HIDEOUT
Premium Menswear Brand Hidden Hideout Launch On Shopify
Hidden Hideout, a new to market premium menswear brand needed a store to showcase their Season 1 garments. I worked with the team to create a Shopify store that launched in October 2024.
A Closer Look At This Shopify Web Build
how it came to fruition
REQUIREMENTS:
Platform: Shopify Standard (non-Shopify Plus)
Products: 30 products
Apps: Minimal (1 paid app used)
The guys from Hidden Hideout needed a website to showcase and sell their first season garments. They reached out to see if we could work together, what that might look like and to discuss features and pricing. As they were already familiar with the Shopify platform from previous experience working for fashion brands, the features they requIred were all available from Shopify and it seemed like a natural fit. No complex servers, hosting, un-manageable content management systems etc.
Over the course of a few sessions we scoped out the project and got cracking on creating the design and back-end functionality.
Tasks Undertaken:
- Theme Sourced & Customised: They required a contemporary theme that was minimalistic and fulfilled their desired aesthetic wishlist. I was careful to find a theme that didn’t require too much customisation to save on future development costs but met all of their requirements..
- Shopify Backend Functionality: The entire backend of Shopify was configured, from adding custom metafields, configuring dedicated email addresses, configuring payment methods, adding their unique shipping methods.
- Product & Collection Creation: All products were created from scratch including the image editing, after receiving the photographs from the photographer.
- Shop Integration: Added the products to the Shop platform and added the Shop pay button to the website
- Newsletter Setup: Newsletter creation and automations set up to make the most of their first season customers data.
- Size Charts Created: Per-product size information was added to each product
- Season 1 Lookbook: Created and configured a blog to be a lookbook and showcase photographs from the first official shoot
- Size Charts Created: Per-product size information was added to each product
In addition to this, a range of graphic design, consultancy and best-practice guidance was provided.
KEY FEATURES
Online shopping for both men's and women's fashion is dominated by mobile browsing. First and foremost, we had to ensure the site was built with a mobile-first approach.
Easy Navigation
Simple navigation structure so customers could navigate to their intended pages
Livechat Support
Instant communication with customers
Professional Design
Keep it clean and professional unlike the default Shopify theme
Customised Filters
Added clothing specific filters that would help customers find products that they wanted
Secure Payment
Utilised Shopify Payments, Klarna & Paypal to provide multiple payment options
Cross-sell Products
Sell products together that work well in sets at strategic points in the journey
Contact Me
Looking for a Shopify designer for your startup or small business? Reach out to me on the contact form below or give me a call on 07809 533836 to discuss how we can build your online presence and start seeing the sale flow in.