Google Analytics & Conversion Rate Optimisation Services
interpreting google analytics for business growth
Unlock the power of data-driven insights and maximise the performance of your website with my expert Google Analytics and Conversion Rate Optimisation (CRO) services.
In today’s competitive online landscape, understanding your website’s traffic, user behaviour, and conversion funnel is essential for driving meaningful results and achieving your business objectives.
Through my ecommerce consultancy, let me help you harness the full potential of GA4 and optimise your website for maximum conversions.
Why Google Analytics & CRO Matter:
Do i really need analytics and conversion rate optimisation for my business?

Google Analytics serves as the bedrock of effective digital marketing analysis, providing invaluable insights into your website’s performance, audience demographics, and user interactions. By leveraging Google Analytics effectively, you can gain a deeper understanding of your audience, identify areas for improvement, and make data-driven decisions to optimise your website for better results.
Conversion Rate Optimisation (CRO) focuses on optimising your website’s user experience and conversion funnel to maximise the percentage of visitors who complete desired actions, such as making a purchase, signing up for a newsletter, or filling out a contact form.
By analysing user behaviour, conducting A/B testing, and implementing targeted optimisations, CRO can help you increase conversions, improve ROI, and achieve your business goals
What To Expect From My Google Analytics & CRO Services
Will i instantly make money?
1. Comprehensive Google Analytics Audit
I'll conduct a thorough audit of your Google Analytics setup to ensure accurate tracking, proper configuration, and meaningful reporting. By identifying tracking errors, data discrepancies, and missed opportunities, I'll help you unlock the full potential of Google Analytics and make informed decisions based on reliable data.
2. Advanced Data Analysis
I'll analyse your Google Analytics data to uncover valuable insights about your audience, traffic sources, user behaviour, and conversion funnel. By segmenting data, tracking key performance indicators (KPIs), and identifying patterns and trends, I'll help you understand how users interact with your website and where improvements can be made to enhance the user experience and drive conversions.
3. Conversion Rate Optimisation Strategies
I'll develop customised CRO strategies tailored to your website's unique goals, audience, and conversion funnel. From optimising landing pages and calls-to-action to improving website navigation and checkout processes, I'll implement targeted optimisations to increase conversions, reduce bounce rates, and maximize your ROI.
4. A/B Testing & Experimentation
I'll design and implement A/B tests and experiments to evaluate the effectiveness of different website elements, layouts, and messaging variations. By testing hypotheses and analysing results, I'll identify winning variations that drive higher conversions and improve overall website performance.
Looker Studio Reports
REPORTING MADE EASY AT YOUR FINGERTIPS

As an experienced ecommerce specialist, I can harness the power of Looker Studio to provide custom-built dynamic reports that you are able to use and analyse your site performance with ease.
Previously known as Google Data Studio, this software allows me to create customised, visual reports that you are able to gain access to and filter on demand.
These reports can be created to your specification, working to your company aesthetic and including whatever data is possible to pull from platforms such as Google Analytics.
The benefit to you as a user is that you don’t have to delve into GA4 to try and find the reports that matter to you. You can also browse different date ranges at your leisure at the click of a button instead of having to dig out old reports.
Please note: I have purposefully blurred certain pieces of data on this screenshot to hide the identity and reporting period of that retailer.

Frequently Asked Google Analytics & CRO Questions
If you are considering a new website or online store, you probably have a lot of questions. You should do your due diligence before any investment of this kind but maybe some of your questions can be found here:
What is Google Analytics, and how can it benefit my business?
Google Analytics is a powerful web analytics tool that provides insights into your website’s performance, user behaviour, and traffic sources. By tracking key metrics such as website traffic, conversion rates, and user engagement, Google Analytics helps businesses gain a deeper understanding of their audience, identify areas for improvement, and make data-driven decisions to optimise their online presence and drive meaningful results.
How can Google Analytics help me improve my website's conversion rate?
Google Analytics provides valuable insights into your website’s conversion funnel, allowing you to identify bottlenecks, drop-off points, and areas for optimization. By analyzing user behavior, traffic sources, and conversion paths, you can uncover opportunities to improve website navigation, streamline checkout processes, and enhance the overall user experience. With actionable data from Google Analytics, you can implement targeted optimizations to increase conversions and maximize the effectiveness of your website.
What types of automated email campaigns can benefit my business?
Conversion Rate Optimisation (CRO) is the process of optimising your website’s user experience and conversion funnel to increase the percentage of visitors who complete desired actions, such as making a purchase, filling out a form, or signing up for a newsletter. CRO is essential for businesses because it helps maximize the return on investment (ROI) from website traffic, improve customer acquisition and retention, and drive meaningful results. By continuously testing and optimizing website elements, CRO can help businesses increase conversions, revenue, and overall profitability.
How do you approach Google Analytics and Conversion Rate Optimisation for my business?
I take a comprehensive approach to Google Analytics and Conversion Rate Optimisation tailored to your business goals, audience, and website objectives. This includes conducting a thorough audit of your Google Analytics setup to ensure accurate tracking and meaningful reporting, analysing data to uncover insights and opportunities for optimization, developing customised CRO strategies based on data-driven insights, and implementing targeted optimisations to increase conversions and improve overall website performance. My goal is to help you leverage the power of Google Analytics and CRO to achieve your business objectives and drive meaningful results.
Ready To Optimise Your Website For Success?
Take your website to the next level with my Google Analytics and Conversion Rate Optimisation Services. Let’s leverage data-driven insights and strategic optimisations to drive meaningful results and achieve your business goals.
Ready to get started? Contact me today to schedule a consultation and unlock the full potential of Google Analytics and CRO for your website.