Practical ecommerce advice for North East businesses
Ecommerce Consultant in the North East
I’m Mark Logan, an ecommerce consultant based in the North East of England. I help online retailers and ambitious product businesses improve their websites, attract more qualified visitors and turn more of that traffic into revenue.
I work with businesses in Newcastle, Gateshead, Sunderland, Durham, Northumberland, Teesside and across the wider North East. I also work remotely with clients throughout the UK, so you get the benefit of a local point of contact without being limited by geography.
If your store is attracting visitors but not enough sales, relying too heavily on paid advertising, struggling to rank in Google or lacking a clear growth plan, I can help you identify what needs attention and what to prioritise first.
Identify & Fix Your Online Pain Points
Common Ecommerce Challenges I Can Solve
I’ve worked across all facets of ecommerce and I understand that each digital marketing channel should compliment one another where possible, to drive and create a cohesive strategy. It is often the case that these are left independent to one-another. Working with me, I will identify and propose ways of fixing:
- Poor conversion rates, especially those with lots of incoming traffic
- High bounce / exit rates across key pages
- Poor search rankings and lack of SEO / GEO strategy
- Over reliance on paid ads with low ROI
- Not relying on ROAS as a success metric
- Dwindling email marketing performance and low repeat purchase rates
- Technical issues affecting conversionperformance
- Unsure how to use AI safely to increase productivity
hear from the experts - Proven results
Ecommerce Testimonials
"Over the 13 years at Aphrodite, you have developed your skill set and led the team. The Aphrodite website has grown considerably under your leadership.... You leave Aphrodite with your head held high."
Duncan Mckenzie
Aphrodite Director
"...you did a stellar job over the many years... There are a lot of businesses that would really benefit from your skillset and experience, looking forward to seeing the future for your consultancy... "
Nic Yates
Agency Associate Director
“After many years working together, you’re one of the most knowledgeable client contacts I’ve known”
Jess Gregory
Agency Senior Paid Performance Manager
A Practical Process From First Conversation To Action
Initial Conversation
We discuss your business, what you are trying to achieve and where you currently feel blocked. This gives us a basis for deciding whether consultancy, implementation support or an ongoing arrangement is the right fit.
Audit & Analysis
I examine the relevant data and systems. Depending on your needs, this may include analytics, Search Console, SEO, paid activity, email, merchandising, conversion performance and your ecommerce platform.
Strategy & action plan
You can take the plan to your internal team or agency, or I can support the implementation directly. We then review performance and refine the approach as we learn what works.
Implementation & Optimisation
Support with executing the strategy, monitoring performance and refining over time.
Being based in the North East makes it easier to build a straightforward working relationship with local business owners and teams. Where an in-person meeting is useful and practical, we can discuss it. For most of the work, remote collaboration gives us the flexibility to share data, review your store and move projects forward efficiently.
The more important distinction is not simply location. It is relevant operating experience. I spent more than 13 years at Aphrodite Clothing, progressing to Head of Ecommerce and helping grow the business from under £1 million to more than £5 million in annual revenue before its acquisition by Frasers Group. I now apply that hands-on experience to independent retailers, startups and established online businesses.
That means the advice is grounded in running an ecommerce operation, not only in recommending isolated marketing activities. The focus is on the relationship between traffic, conversion, margin, customer experience and revenue.
Read more about my ecommerce experience
Ensure You're Getting the Right Advice
How I Can Help Your North East Ecommerce Business
I work across Shopify, Magento and WordPress/WooCommerce. Whether you are selecting a platform, planning a rebuild, dealing with technical limitations or trying to improve an existing store, I can provide an experienced commercial view before you commit time and budget.
Ecommerce audits and growth plans
If growth has stalled or you are unsure what to tackle next, I can review your current setup and create a prioritised plan. The review can cover your store, traffic sources, conversion performance, customer journey, marketing activity and reporting.
Ecommerce SEO
Conversion Rate Optimisation
More traffic will not solve a website that is difficult to use or unclear about why customers should buy. I can use analytics and customer behaviour data to investigate weak points in the journey, from landing pages and navigation through to product pages, checkout and post-purchase opportunities.
Fractional Ecommerce Management
Some businesses need more than a one-off review but are not ready to hire a full-time ecommerce manager. In that situation, I can provide ongoing strategic and practical support across areas such as SEO, paid marketing, email, website optimisation and reporting. You can read more about fractional ecommerce management.
Other Services
Fractional Ecommerce Management
Not ready to pay for a full-time ecommerce manager? Or maybe you're underwhelmed with your current performance? I offer flexible options for ongoing management of your online store.
Ecommerce SEO
Ecommerce SEO services designed to improve your visibility in search, attract high-intent traffic and increase organic revenue through technical optimisation, keyword strategy and content planning.
Shopify Site Builds
Professional grade Shopify sites built from brief to launch,. without the agency price tag. I can also build on other platforms but Shopify is my main offering where my experience lies.
Product Feed Creation
Need a product feed for Google Shopping or another ecommerce platform? I can create professional csv / xml feeds following the specified taxonomy
Google Analytics & CRO
Using Google Analytics to review your site performance, we can look at how close you are to achieving your goals and add some conversion rate optimisation tips.
Frequently Asked Ecommerce Consultancy Questions
Before investing in a venture with an ecommerce consultancy, maybe you have some questions that I can alleviate here:
Do you only work with businesses in Newcastle?
Usually when growth has stalled and you can’t pinpoint why, when you’re spending on ads or SEO without a clear return, or when you’re about to make a big decision like a replatform and want an experienced view first. If you have traffic but weak sales, or you’re busy but not growing, that’s the point a consultant earns their fee quickly by finding the constraint you’re too close to see.
Can you meet in person?
While results can vary, many clients see significant improvements in traffic and sales within 3 to 6 months.
What size of business do you work with?
No. I am based in the North East and work with businesses across Newcastle and the wider region, including Northumberland, Durham, Sunderland, Teesside and surrounding areas. I also work remotely with clients throughout the UK.
Do you provide a full ecommerce audit?
Where it is useful and practical, we can discuss an in-person meeting. Most consultancy work can be delivered remotely through calls, shared data, screen sharing and collaborative documents.
How is ecommerce consultancy different from an agency?
I work with startups that want to build a strong ecommerce foundation, as well as established stores and scale-ups that need to improve performance. The right starting point depends on your goals, current setup and available resources rather than location alone.
How quickly can I see results?
Yes. The scope can be tailored to your situation. A review may cover your platform, analytics, SEO, customer journey, conversion performance, marketing channels and reporting. The main ecommerce consultancy page explains the wider service in more detail.
Do you offer ongoing support?
Yes. If you need continued strategic and practical input, we can discuss an ongoing consultancy or fractional ecommerce management arrangement.