
Influencer vs UGC Creator: Why Most Small Businesses Get It Wrong
The Expensive Mistake Too Many Startups Make I’ve seen it happen far too many times. A small…

Amazon’s Tariff Pricing U-Turn: A Warning Shot for Sellers Still Relying on FBA
Over the past few days, rumours arose that Amazon was preparing to show “Trump Tariff…

How To Spy On Your Competitor With Semrush
If you run an online business, I'm sure you've wondered how your competitors are ranking…

Google Analytics Annotations Are Here in GA4!
For those of us who relied heavily on the annotations feature in Universal Analytics (UA),…

Shopify Moves Blog Posts to the Content Menu – What You Need to Know
If like me, you’ve recently logged into your Shopify admin and struggled to find your…

How to Update Your Website Icon (Favicon) In Google SERPS
Recently I have noticed numerous websites showing a generic globe icon in the Google SERPS…

Why Updating Your Website for 2025 is Crucial for Conversions and SEO
In the early part of 2025, it’s very important to give your ecommerce store a…

Common Mistakes Shopify Store Owners Make (And How to Fix Them)
Give Yourself The Best Chance of Success If you have recently launched or thinking about…

Get A Head Start On The Competition For Black Friday 2024
Annually, the Black Friday period has turned into a retail juggernaut, threatening to push anything…

Why Is My Conversion Rate So Bad? Fix It Now
You are attracting plenty of traffic but your conversion rate is awful. This is a…