Affiliate Marketing Services
Are you looking to expand your online presence, increase brand exposure and drive more sales through strategic partnerships? Affiliate marketing services can be a huge traffic / revenue driver for ecommerce stores. For startups and small businesses especially, harnessing the power of already established businesses to attract visitors has obvious benefits. Non ecommerce websites can benefit from affiliate relationships through methods like lead generation.
After years of working alongside an award winning affiliate marketing agency, I offer a comprehensive service to allow you to take your first steps in the world of affiliate marketing. This includes the services below.
Affiliate Platform Mangement
Platforms such as AWIN and Linkshare allow you to manage your day-to-day contact with affiliates, onboard new partners, manage their commission rates and validate sales. This also includes performance monitoring. By leveraging the power of these platforms, I can ensure you get the best level of service.
Affiliate Onboarding
Finding the right affiliates to work with is key to your success. Depending on your business goals and priorities, I can source and onboard new affiliates who will be key to driving traffic and conversions to your site.
Affiliate Relationship Management
I will manage relationships with your affiliate partners, ensuring clear communication, timely payments and mutually beneficial collaborations. From initial discussions and assessing opportunities, I will be on hand to provide ongoing support and account optimisation.
Blogger / Influencer Partnerships
Bloggers and influencers can often unlock new markets that you haven’t yet tapped into. Many will command commissions and product gifting which far outweigh their worth and ultimately what you will get out of the relationship. Let me guide you to make the right decisions and use this pool to gain exposure and drive traffic, acquiring more customers.
Commission rate Structures
I’ll help you to craft a commission rate structure that works for your business. Many advertisers rely on a standard commission rate but don’t realise the implications. They could be losing unnecessary margin whilst potentially not offering enough to work with premium affiliates who can drive huge growth. I can create a tailored approach that you’re comfortable with.
Feed Creation / Management
A product feed is essential to any ecommerce retailer who are looking to work with affiliates. Knowing how to create and optimise a feed for your particular niche is crucial to establishing relationships and drive sales.
WHY CHOOSE MARK LOGAN DIGITAL FOR AFFILIATE MARKETING SERVICES
WHAT I CAN DO FOR YOU
- Experience and Expertise: With over 13 of experience in ecommerce management and affiliate marketing, I bring a wealth of knowledge and expertise to every project.
- Customised Approach: I understand that every business is unique, which is why I take a customised approach to affiliate marketing consulting, tailoring strategies to fit your specific needs and goals.
- Proven Results: I have a track record of delivering tangible results, helping increase affiliate revenue, expand their partner network, and achieve their business objectives.
- Dedicated Support: I'm committed to providing exceptional service and support to my clients every step of the way. Whether you have questions, need assistance, or want to explore new opportunities, I'm here to help.
- Implement A Robust Commission Structure: Don't just rely on one commission rate for every affiliate. Some are more beneficial than others and you should reward them as such
Don’t let your affiliate marketing efforts go unnoticed. Take control of your partnership strategy with my Affiliate marketing service. Let’s work together to maximise your revenue, expand your reach, and achieve your business goals.
Ready to get started? Contact me today to schedule a consultation and take the first step toward unlocking your affiliate marketing potential.
4 MONTH - YEAR ON YEAR IMPROVEMENT FOR fashion CLIENT
RECENT AFFILIATE SUCCESS
I recently took on the affiliate campaign for a reputable multi-brand fashion retailer. Their affiliate campaign had remained stagnant and after vetting their performance, I found that they had a pool of affiliates that appeared to be driving some sales but were mostly sabotaging their organic performance by bidding on their brand name, thus costing them additional money in commission.
In that 4 month window, against the previous year, the business has seen an increase of 254% in sales from £7.7k to £27.1k in affiliate revenue.
- Suspending Spammy Affiliates: After convincing the owners that even though some affiliates were generating money, they were actually doing it negatively, by bidding on the company name so I rejected them, which in turn helped organic performance.
- Restructured Commission Rates: Implemented new commission rates that rewarded affiliates that were going to help the account grow, whilst maintaining profit margin.
- Implemented Improvements To Feed: Feeds are often left with mandatory fields added and not updated frequently enough. By ensuring all relevant data was pulling through, affiliates such as shopping aggregators were able to utilise additional fields to filter products.
- Onboarded Active Affiliates: I knew from past experience that there was affiliates out there who would add value to this campaign.
- CSS Partners: Implemented relationships with CSS partners whereby they could use Google Ads to push products on our behalf.
- Updated Affiliate Platform: Lots of data was outdated regarding the business so we brought it all up to date so affiliates knew we were active and showed our most recent brands etc. I cleaned up old offers that were no longer applicable and implemented new banners.
- Sent Regular Newsletters: Regular communication with affiliates is key to ensure a good relationship
Frequently Asked Affiliate Marketing Questions
Thinking of working with affiliates or maybe your current affiliate marketing is not driving the revenue you believe it should be? Maybe some of the following questions will help:
How do I find affiliates to work with?
Finding affiliates to work with is easy. Finding valuable affiliates who are able to drive incremenetal growth is the key to success.
You could work with over 100 voucher code retailers but that’s just 100 sites that are offering discount codes and they’ll take commission on top. Affiliates that already have their own audience that you have not yet tapped into are potentially where you need to focus your attention.
What is in it for the affiliate?
The affiliate can work in various ways although most of the time you’ll find that they work on a CPA basis, taking a commission per sale. This may be 8% on full price products and 4% on sale products as an example. Different commission groups can be set up to offer different rates.
There is also the option of working to a fixed price model where you can pay them to do specific services that you agree up-front. Some influencers especially work on the premise of gifting, where you give the product to them to review and keep.
How much commission will I pay on sales?
This is dependent on both the commission groups that you set up or the agreements that you have with particular affiliates before they do any work for you. Different commission groups can be set up to offer affiliates different rates so there isn’t a finite answer to this. It is down to your discretion. That being said, the more commission that you can offer, the greater the opportunities could be.
How can an affiliate help me if I don't sell products?
Affiliates don’t always sell products for you. If you have a service, they can drive traffic for that particular service as long as you’ve chosen an affiliate in your niche. They may work on a pay-per-referral or pay-per-click scheme rather than a commission basis.