Pitti Uomo – Florence Creative Writing Task
I was tasked with creating a creative writing piece that followed up on a business trip to the Pitti Uomo fashion show in Florence, Italy. The written piece for a menswear blog was primarily aimed at the regular audience of the blog, giving them a feel for the best that mens fashion had to offer that season whilst conveying the culture of a Florentine Summer.
“The fashion world descended upon Florence this week for one of the biggest events in the calendar – Pitti Uomo 93. Unbelievable architecture, appetising food and drink, famous names in the industry and of course the flamboyant ‘Pitti Peacocks’ all combine to make this one of the highlights of the year. Aphrodite sent some of our team out to Florence for the event to get the first glimpse of what the Autumn Winter 2018 season has in store for us. Pitti Uomo is something else – a maze of buildings and pop up stands housing some of the biggest names in fashion for four days. Industry powerhouses including Canada Goose, Barbour, Belstaff all took up residence to showcase their forthcoming collections whilst lesser known brands try to promote their seasonal offerings to attract new business.
What Brands Stood Out at Pitti Uomo?
Many of the traditional and already successful brands largely stuck to what they know works for them. Why change something too much if it isn’t broken? Tweaking and adding carefully to the collections is key. Tim Little, Creative Director of Grenson, was there to present his brand and one of the first people we spoke to. It is an extension of what has been tried, tested and perfected for years…”