Stone Island is a huge brand for this business but they sell a varied selection of item types which diluted its main category strength from an SEO ranking perspective.

I worked on a campaign to boost their visibility for each item type rather than the brand as a whole. It was a huge success with second place rankings in Google for ‘Stone Island Overshirts’, with only the official brand ahead of the company. This was a sustained campaign with the second position consistently maintained rather than fluctuating like a lot of keywords can do.

This is just one of many campaigns that I took on board after taking the SEO service away from an external agency and bringing it in-house to manage and ond I’m extremely proud of.

Click the image for more screenshots from the campaign