Google Skillshop

Sep 08 2023

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Do Not Make This Mistake When Learning Google Analytics In 2024

First of all ‘kudos’ to you if you are actively looking to learn Google Analytics. It is a highly desirable skill with massive upsides if you are looking to make informed decisions about your website. Combining Google Analytics & CRO audits can be a massive tool in your ecommerce playbook.

Don’t Learn With Google Analytics Academy

I do want to make it very clear, especially for newcomers to learning Google Analytics that from late 2023 onwards, you should not be following the Google Analytics Academy courses. These will be obsolete to some extent now that Universal Analytics has been phased out. For some reason Google are still ranking this link very highly when you search for the Google Analytics keyword string on their search engine (at the time of writing) .

There’s not even any point in learning Google Universal Analytics now that data has been wiped from accounts.

Learning Google Analytics

Register For Free Google Skillshop GA4 Courses

A better use of your time in my opinion would be to utilise Google Skillshop and head over to their range of courses on GA4. The 5 courses that are available to take at the moment are:

  • Get started using Google Analytics (1hr)
  • Use Google Analytics for your business (1.2hr)
  • Measure your marketing with Google Analytics (50 mins)
  • Go further with your Google Analytics data (46 mins)
  • Google Analytics certification (4.6hr)

Google Skillshop Courses

This will answer all of your queries with the new platform such as explaining thresholding in GA4 and the differences in reporting.

With GA4 here to stay, we are all best placed spending time learning about that resource rather than its predecessor.

Additional GA4 Learning resources

Udemy

The range of GA4 courses on Udemy is growing by the week as more people get acquainted to the platform. With resources like this, I would advise checking out the ratings and comments of each course before you purchase.

Range Of Paid GA4 Courses

SEO giants Searchengineland have a great post stacked with a range of courses which you can undertake for a fee. Head on over to the article -> https://searchengineland.com/ga4-training-courses-help-confused-marketers-428935

If you are interested in learning more about GA4, I recently wrote about 8 must have resources in your GA4 Toolkit.

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