Why Is SEO Important

Aug 07 2023

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Quick Answers: Why Is SEO Important

If you’re in the business of owning a website, no doubt you’ll at some stage have came across the terms SEO or Search Engine Optimisation but maybe you’ve never really understood why it’s important. It may have left you asking the question ‘”Why is SEO important?”.

It’s a constantly evolving aspect of owning a website so information online can be outdated or overly complicated for a beginner to get their head around. You may also find it useful to read my 10 essential SEO tips for startups.

The 4 Main Benefits Of SEO

  1. SEO is the most cost effective way to attract traffic to your website but you’ll have to put a lot of effort in to reap the benefits. It doesn’t happen naturally, especially in the beginning.
  2. It helps to build the credibility of your site if you are showing up in the top few Google search results for a certain keyword term.
  3. It connects you with the right kind of customer. Google prides itself on serving the best content available to the customer so the customer will keep using Google to search. Having good SEO and ranking highly ensures that you’re best placed to answer their queries rather than having to force adverts in front of them and have to rely on targeting.
  4. Almost guarantees a good user experience. With the big search engines demanding mobile-first design and page speed metrics like Core Web Vitals, it prioritises sites in the search engines that can deliver this to a customer.
Google Mobile Search

Quick Tip: First Steps In Search Engine Optimisation

If you’ve never dipped your foot into the SEO pool before, a good rule of thumb is to remember that you initially need to focus on individual pages that you want to try and rank for. Your website will never going to rank for a highly competitive term in its infancy.

You will likely find that this approach has a compound effect whereby your individual pages start to rank and your site accumulates backlinks, social shares, metrics like time on page increase etc. This all combines to increase your level of domain authority which in turn helps your site visibility overall in the SERPS (search engine results pages). I recently wrote an article about how to get free high quality backlinks in 2024 which uses a proven method to generate non-spammy links..

Keep in mind to blend the SEO work with content wrote for the customer. Don’t write your article for SEO. Write it so the reader enjoys digesting it and drop in some primary and secondary keyword phrases as a starting point.

I’ll write more SEO related posts in the future but for the time being the purpose of this post was to give a basic understanding of why SEO is important to all sites.

Interested In Starting With SEO But Not Sure Where To Start?

Drop me a line via the contact page and see if there’s any way for us to work together to get you ranking for your all important keywords.

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