Clicks To Conversions – 5 Proven Methods To Increase Your Ecommerce Sales

You are getting plenty of traffic to your online store but it’s not converting into sales! I’ve seen it time and time again.

Don’t worry, you’re not alone. Many ecommerce businesses face this same issue. However, if you implement the right ecommerce strategies and tactics, you can significantly boost your conversion rates and drive sales.

In this post, I’ll explore five proven strategies that can help you turn website visitors into loyal customers.

1. Optimise Your Product Pages

• Clear and Compelling Product Descriptions: Use persuasive language to highlight the benefits and features of your products. Why should they buy the product from you rather than a competitor? If you have any special offers or free delivery promotions, make sure they are on these pages.
• High-Quality Images and Videos: Visuals can significantly enhance the shopping experience. Throughout the site, there is no reason that your imagery shouldn’t a high standard in 2024. With the advances in AI and camera phones particularly, even a start-up ecommerce business should be able to create stunning visuals.
• Customer Reviews and Testimonials: Social proof can build trust and credibility. If you use a reviews site like Trustpilot or Reviews.io, make sure you have the average rating of your business on every page at a bare minimum. Once your product reviews build up, I’d suggest pulling them onto product pages for consumer confidence.
• Easy-to-Use Product Filters: Help customers quickly find what they’re looking for.

2. Improve Your Website’s User Experience

• Fast Loading Times: Optimise your website’s speed to reduce bounce rates. It’s not the year 2000. Make sure your website loads quickly and efficiently. Run it through Google’s Pagespeed Insights tool or GTmetrix for in-depth information on what needs to be sped up.
• Intuitive Navigation: Make it easy for customers to find what they need. Your dropdown menu and site hierarchy should be easy to use and intuitive to the most basic of online shoppers.
• Secure Checkout Process: Assure customers that their personal information is safe. Trust badges from the likes of Shopify Secure, McAfee Secure, Paypal Verified etc if you use them, in addition to the payment method badges, all enhance consumer confidence in your site. It goes without saying that your shop should work on https:// rather than just http:// protocol for a secure connection.
• Mobile-Friendly Design: Ensure your website is optimised for mobile devices. Gone are the days when you can get away with a website where the customer has to pinch their mobile screen to pull elements into view. If your site is not mobile optimised, it’s not primed for success. You need a mobile optimised online store in 2024.
• Optimise your page layout: Ensure you utilise the above the fold area. Above the fold is the place to be for maximum visibility and impact. Ensure that all of your important elements of your website reside here.

3. Implement Effective Call-to-Actions (CTAs)

• Clear and Concise CTAs: Use strong, action-oriented language. Do some research on SEO headlines that rank or strong call to action messages. You will benefit from this in the long run as you realise the impact it can make by using “browse the latest deals” instead of “click here”.
• Strategic Placement: Place CTAs prominently on your website. Where should customers see free delivery messages, loyalty points buttons, size guides, add to carts? It all needs to be thought about in a strategic manner.
• A/B Testing: Experiment with different CTA designs and placements to find what works best. Once you’ve tested the colour or text on a button for example, switch it up for the same time period with alternative colours / wording. Undertake some Ecommerce analysis with GA4 to see what had the best results. Note: Ensure that there is not a promotion running during one test and not the other that might skew results.

Note: Semrush have a great article featuring some great examples of CTA usage

4. Leverage Email Marketing

• Build an Email List: Collect customer emails through sign-up forms. Using this method to retain customers who have came through to your website from a paid channel is particularly good to ensure you get enough bang for your buck.
• Personalised Campaigns: Send targeted emails based on customer preferences. Early in the email journey, try to find out what makes the customer tick. If you’re selling clothing for both women and men, try and segment them down at this stage so you’re not affecting your delivery / open rates by sending content to the wrong genders.
• Abandoned Cart Recovery: Remind customers about items left in their carts. If you implement a multi-series approach, you can start off with a reminder email and then offer a discount to incentivise them to purchase as a second or third step.
• Exclusive Offers and Discounts: Provide incentives for repeat purchases. Build a loyal audience who appreciate and look forward to opening your emails from the VIP style offers they receive through the channel.

5. Ensure high quality visuals

• Relevant Images: Users expect to see high quality images on product detail pages. Use images that accurately represent the product or offer and show multiple angles and features
• Videos: Consider using videos to showcase the product in action. Short form videos that you might use on Youtube Shorts, Instagram Reels or Tiktok are good enough. If it’s clothing for example, let people see how the garment fits and answer sizing queries which is one of the main barriers to selling clothing online.
• Image Size: Whilst I’d always advise optimising your images for the web with something like Tinypng, be careful that it doesn’t compromise on your image quality.
• Visual Hierarchy: Use visual elements to guide visitors’ eyes toward the CTA. Ensure your elements follow a natural page layout that a user would expect and do not go too much against the grain

Bonus Tip

Check your adverts from Google Shopping in particular. Sort your products by highest cost and check their CTR (click-through-rate). If the CTR is significantly higher than the others but isn’t converting, chances are you haven’t got the size ranges that the customer is look for or there’s a problem with the product page.

The Key Takeaway

By optimising your landing pages, you can significantly increase your ecommerce conversion rates once the traffic starts rolling in. Remember to focus on creating a clear, compelling, and user-friendly experience for your visitors. If you have the opposite problem and can’t get traffic to your online store, I’ve recently wrote a blog post about that too.

Need help optimising your landing pages?

I’m here to assist you. Let’s work together to improve your website’s conversion rates and drive sales. Contact me today for a free ecommerce consultation.