The problems with duplicating products in shopify
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The Problems With Duplicating Products in Shopify

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Duplicating products in Shopify is the fastest way to build a catalogue, and almost every store does it. When you are loading thousands of SKUs a season, copying an existing product and editing it beats starting from scratch every time.

The problem is that duplication copies far more than the fields you can see.

  • Cross-sell recommendations
  • SEO settings
  • Metafields
  • Vendor
  • Tags
  • Product identifiers

These all carry across to the new product.

If you do not check them, you end up with the wrong brand’s recommendations on a page, broken URLs and duplicate meta data that stops the product ranking. This guide covers the eight things that quietly break when you duplicate a product in Shopify, and exactly what to check on every copy, whether you run the store yourself or manage a catalogue as part of an ecommerce team.

In This Article

Why Does Duplicating Products In Shopify Cause Problems?

Duplication is a shortcut, and often shortcuts save time but can cause problems. Duplicating products in Shopify means that you inherit whatever was on the original. Shopify copies the settings you would expect, like the description and pricing template, but it also copies a long list of fields that you don’t see from the admin panel. Most of those fields were correct for the product you copied from and wrong for the one you are now creating.

On a small catalogue you might catch every one. However on a busy store adding hundreds of products a season, you will not, and the errors compound over the course of the weeks and months. Nothing shows a warning unless you’re running SEO audits via external tools. The product looks fine at a glance, so it gets published and the mistakes only show up weeks later when rankings drop or the product recommendations start looking weird. Here is what to check, in order of how much damage it does.

The Cross-Sell Glitch Nobody Seems To Know About

This is the one that inspired me to write this post. If you use Shopify’s Search & Discovery app to set manual product recommendations, those recommendations copy across when you duplicate a product. The new product inherits the cross-sells from the one you based it on.

Sometimes that is harmless. If you duplicate a pair of trainers which is paired with a generic shoe cleaner as a recommendation, that recommendation might still make sense on the next trainers. But recommendations are usually built around the same brand or category, and that is where it slowly eats away at your credibility.

Here is a real example. Say you have carefully set cross-sells on a Sandbanks t-shirt so it recommends other Sandbanks pieces – a cap, a pair of shorts. You then use that t-shirt as the base for a new Carhartt t-shirt because the layout and fields are close enough. The new Carhartt product now recommends Sandbanks products. You can change them, but on a busy day you will not remember to, because nothing prompts you. Instead of lifting basket value, your recommendations are pointing shoppers at a rival brand and making the store look amateurish. It is a merchandising own goal that no report will ever flag for you and you’re going to be too busy to notice it. The people that will notice will be your customers when they look to see what is recommended.

The fix is simple once you know to look: after every duplicate, open Search & Discovery and reset the recommendations to products that actually match the new item’s brand and category.

Which SEO Settings Copy When You Duplicate A Product?

Three SEO fields copy across and each one can immediately hamper the new product in the search results if you leave it.

  • The URL handle: Shopify builds the handle from the product title. If you keep the default title on a duplicate, you get a messy or suffixed URL rather than a clean, keyword-led slug. Set the handle deliberately every time. Get this wrong and it is the first stage of your SEO going wrong, because the URL is baked in from the moment you save and any internal links or planned redirects will not line up.
  • Meta title and meta description: If you manually set a meta title and description on the original, both copy straight onto the duplicate. If yo forget to rewrite them and you now have two products competing with identical meta data, which is a fast way to make sure neither ranks well. There is one edge case: if you leave both fields blank, Shopify generates them from the product’s own title and description, so a duplicate with blank meta fields will at least pull its own. That is fine as a fallback, but it is not best practice. Writing them properly, once, beats letting Shopify guess and Google having to make one up.

For the full method on getting these right, see my complete guide to meta titles and descriptions for Shopify.

What Copies Into Your Google Merchant Center Feed?

This is the section ecommerce teams need to pay attention to, because these fields flow straight into your product feed and your Google Ads.

  • Vendor: The vendor field copies. Duplicate a Sandbanks product to build a Carhartt one and forget to change the vendor, and the wrong brand now flows into any vendor-based smart collections, your storefront filtering and your Google Merchant Center feed. Wrong brand data in the feed can affect Shopping eligibility and misfire your ad targeting, so this is not a cosmetic error.
  • Tags: Tags copy too. If your smart collections are built on tag rules, a duplicate can appear in “Sale”, last season’s “New In” or another brand’s collection the instant it is created, before anyone has checked it. Strip the tags that do not belong here.
  • Barcodes and GTINs: Depending on your copy settings, variant identifiers can carry across. That leaves two different products sharing a barcode or GTIN, which Merchant Center can flag or reject as a duplicate identifier. Clear or replace them so no two products share one.

What Copies To The Storefront That Customers See?

Some copied fields are not hidden SEO issues, they are visible on the page to shoppers.

  • Metafields: Product metafields copy across. If your theme pulls care instructions, size guides or brand blurbs from metafields, the duplicate will display the source product’s content live on the page until you edit it. A customer reading Sandbanks care notes on a Carhartt page erodes trust, which is worse than a hidden data error.
  • Image alt text and filenames: Copy the images and the alt text comes with them, so your new product is described to Google Images and to screen readers as the old one. The filenames stay the same too. Rewrite the alt text to describe the product that is actually on the page.

What Does Not Copy Across (And Catches Teams Out)?

Two things do not transfer, and both trip people up in the opposite direction.

  • Reviews: Reviews are tied to the original product’s ID, so a duplicate launches with none of them. It is easy to assume a copied product keeps its social proof, then wonder why a page that should have dozens of reviews is showing zero. Plan for the new product to start bare.
  • Status: This one works in your favour. Duplicated products are created as drafts, so nothing goes live unchecked. That is the safety net that gives you time to fix everything above, but it also means you have to remember to publish the product deliberately once you have.

The “Duplicating A Product” Checklist

Run through this on every product you duplicate. It takes two minutes and saves you from the slow, invisible damage that builds up across a season of copying.

Field or setting Copies on duplicate? What to do
Cross-sell recommendations (Search & Discovery) Yes Reset to products that match the new item’s brand and category
URL handle Generated from the title Set a clean, keyword-led slug; never leave a suffixed default
Meta title and description Yes, if set manually Rewrite both for the new product, or leave blank as a fallback
Metafields Yes Edit any that render on the storefront (care, size guides, brand copy)
Vendor / brand Yes Change to the correct brand before saving
Tags Yes Remove tags that trigger the wrong smart collections
Barcode / GTIN Depends on copy settings Clear or replace so no two products share an identifier
Image alt text and filenames Yes Rewrite alt text to describe the new product
Product reviews No Expect the page to launch with no social proof
Status No, defaults to Draft Publish deliberately once everything is checked

None of this means you should stop duplicating products. It is still the sensible way to build a large catalogue. It just means duplication is the start of the job, not the end of it. The stores that get this right treat the copy as a template to correct, not a finished product. If you want the wider picture of where small data errors cost stores real money, my post on the SEO mistakes costing Shopify stores that most agencies miss covers the pattern, and why your Shopify store isn’t making sales connects it to conversion.

Frequently Asked Questions

Does duplicating a product in Shopify copy the SEO settings?

Yes. If you have manually set a meta title and meta description on the original product, both copy across to the duplicate, and the URL handle is generated from whatever title you give the new product. Rewrite the meta fields and set a clean handle every time, otherwise you risk two products competing for the same terms with identical data.

Do product reviews transfer when you duplicate a Shopify product?

No. Reviews are tied to the original product’s ID, so a duplicated product launches with none of the reviews from the product you copied. If social proof matters on that page, you will need to build it up again from scratch.

Does duplicating a product copy its cross-sell recommendations?

Yes. Manual recommendations set in Shopify’s Search & Discovery app carry across to the duplicate. If the original recommended products from a specific brand, the new product will recommend the same ones, which often means pointing shoppers at the wrong brand. Reset the recommendations after every duplicate.

Is it better to duplicate a product or create it from scratch in Shopify?

Duplicating is faster and sensible for large catalogues, as long as you treat the copy as a template to correct rather than a finished product. Run through the checklist above on every duplicate. For a small number of products, or where the new item shares little with anything existing, creating from scratch can be cleaner.

Does a duplicated Shopify product go live automatically?

No. Shopify creates duplicated products as drafts, so they do not appear on your storefront until you set them to active. That gives you time to check and correct the copied fields before anyone sees the page, but it also means you have to remember to publish it.

Not sure what else is quietly broken in your Shopify catalogue?

I help independent Shopify retailers find where their store is leaking revenue, from product data and SEO to cross-sells and conversion. If a season of duplicating products has left a mess behind the scenes, I can find it and tell you exactly what to fix.

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