Ecommerce Growth Insights & Strategy
Ecommerce insights, growth strategies and practical advice based on 15+ years of hands-on experience in SEO, Shopify, digital marketing and ecommerce management.
Why AI Hallucinations Could Cost Your Ecommerce Business
When Claude Gets It Wrong This morning, Anthropic's flagship LLM, Claude, yet again fed me…
How a Single Forward Slash Broke 54,000 Shopify Redirects (And Nobody Noticed for 4 Years)
On my first proper day auditing the SEO of a new client's Shopify store, I…
The True Cost of Shopify Ownership
Shopify makes it easy to get started. A monthly plan, a theme, a few products,…
The Shopify Discount URL Trick That’s Hiding in Plain Sight
If you're running a Shopify store, you've probably set up discount codes countless times. But…
Shopify’s Cyber Monday Outage: What Went Wrong and What Merchants Need Now
Cyber Monday should be one of the most profitable days of the year for ecommerce…
How to Optimise On-Site Search for Ecommerce: 5 Proven Tips
On-site search is one of the most underutilised conversion tools in ecommerce. Whilst most online…
The Complete Guide to Meta Titles and Descriptions for Shopify Stores
Your meta titles and descriptions are your shop window in Google's search results. They're the…
Why Your Shopify Store Isn’t Making Sales & And How To Fix It
You've invested time and money into your Shopify store. The design of the site looks…
Black Friday Planning for Shopify: The Content Audit That Should Be Done
It's October, and if you're running a Shopify store, you're probably thinking about Black Friday…
Image Metadata Structured Data Issues Warnings
I was recently approached by an ecommerce client asking to understand what an image metadata…
Ecommerce Jobs Are Most at Risk from AI – Unless You Work With It
The ecommerce world is changing fast with AI tools dominating conversations! And, it has people…
Why Manus AI Is A Game Changer & Better Than ChatGPT
My AI Journey & Why Manus AI Caught My Eye Let's be honest here, as…